It does not go away and I don't know why you would assume that! It has a service running which can't even be killed in Task Manager or by turning off all HP listings in msconfig>Startup and >Services.
So like Avast we have a hijacker gadget that poor software has larded into our installs which we cannot get rid of, and didn't even see a choice to select.
Where is the preference choice for this crapware?